1. Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or unpaid ("organic") search results.

Why SEO is important?

• SEO is Good for Business Visibility and Branding

When people in Boston search for your products and services, you obviously want to appear as high in the search engine rankings as possible to click through to your website. 

• SEO Provides Your Boston Business Credibility

In the minds of consumers, your ranking is a vote of your Business credibility. High search rankings make you more credible in your customer's eyes.

• Bypass competition

SEO can put your Boston business ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.

Our SEO services include:

• Initial Website Consultation

• Keyword Research

• Meta Data Alterations

• Front Page Content Consultation

• Review of Internal Text Links

• Content Writing (additional charges may apply)

• Review of and Implementation of Google Analytics/Google Webmaster Tools

• Ranking / Status Reports

​Our professional Boston Digital marketing team will increase your Boston business presence on Google, Yahoo, Bing and other search engines which will translate directly into more traffic to your website.

2.  Pay Per Click (PPC)

Pay per click (PPC) is a model of Internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Advantages of Pay Per Click

• Time – Speed and Immediate Visibility

• Low cost

• Complete Control Accountability and Maintainability

• Guaranteed Placement & Budget Flexibility

• Control & Customization

• Track Ability of Campaigns

• Optimization & Fine Tuning

Our PPC services are focused on search, display and mobile network advertising as offered by Google, Bing and others, i.e. social networks. Our Boston Digital marketing management services also integrate powerful paid search tools to maximize efficiency and ROI for your Boston business.

3.  Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites.

Advantage of Social Marketing

• Improved Audience Insights

• Improved Customer Service

• Content is Easily Distributed

• Become an Influencer in Your Industry

• Increased Traffic

• Enhanced SEO rankings

• Save Money

Some of our social media marketing services include:

• Unique social content that matches your business’s branding & voice

• Full service social media management services

• Social media marketing analytics and performance reporting

• Custom-built Facebook page with cover and profile image

• Custom-built Twitter profile with background and profile image

• Assigned content manager to build social media strategy

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If your Boston business isn't utilizing social media to connect with customers call us now, our knowledgeable Boston Digital marketing staff can handle any social media marketing content or management request.